Cornell Ingredients
Website design & development for a B2B food ingredients supplier
Cornell Ingredients Corporation (CIC) supplies food ingredients to manufacturers and distributors across the Philippines — the kind of business that runs on technical trust and relationships, but had no website to reflect either. I led UI/UX design and the design system for the project, collaborating closely with our front-end developer to bring it to build.
Scope: UI/UX Design · Design System · Front-End Collaboration
Year: 2024
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Phase 1 — Planning & Design
Started with a competitive audit of two industry sites CIC pointed us to: one cluttered and outdated, the other clean but too thin on product detail. That gap set the brief: clear product info, a defined audience, and a cookie banner for EU compliance. From there, sitemap and low-fidelity Figma prototypes came first to lock in navigation and content before touching visual design. CIC had a logo and nothing else to build from, so I built a design system from scratch, greens and a leaf motif pulled from their mark, paired with a distinct serif to move past the logo's generic typeface.
Phase 2 — Development
Handed off a high-fidelity design system to our front-end developer, staying involved through build to review component structure against the design spec — contact page routing through three inquiry types (product consult, general, careers), responsive behavior across breakpoints, and visual QA before launch.
Phase 3 — Launch & Results
Tested across browsers and devices, then shipped with Google Analytics tracking and a client training session so the team could read their own data. Three months post-launch: 71% increase in monthly traffic, 94% average performance score across speed, accessibility, and SEO, with Homepage, About, and Products as the top-performing pages.
